To Market, To Market

Did I say “Happy New Year”?

No?

Oh.

Happy New Year.

There. I’ve said it now.

Satisfied?

Good.

In the week-and-a-bit since all the excesses of ringing in the new year, I’ve been head-down. I promised myself (not a new year’s resolution, I swear!) I’d make more art this year. The trouble with that is it means less writing. I’m awake for only so many hours in the day, after all.

Sydney’s way too hot to be sculpting wax or firing up the foundry just yet. I’ll wait until the weather cools a bit before I get into bronzes this year. I have plans for some calligraphy, some oil painting, some pen-and-ink drawing, some pencil drawing and maybe a piece of jewellery or two, but the biggie is a set of bronzes.

When I’m not writing.

Writing has dominated my time, and continues to do so.

The anniversary of Terror in the Ranks came and went, but still with no interest. That’s the price I pay for not having a marketing budget. If anyone tells you self-publishing can be done for free, they’re technically correct, but incorrect if the idea had been to earn anything from the writing. To make a self-published novel work at making money for its author, said author needs anywhere between $800 and $2000 to pay an editor; and a further $1000 for paid promotions across social media. Add another few hundred bucks for hard copies mailed out to advance readers who can provide legitimate reviews, a few hundred more for promotions in traditional media, such as the local newspaper, printing bookmarks, flyers, posters and all the sundry collateral, and you’re talking a few grand all up. Costs usually covered by a publishing house if you go the trad-publishing route.

I don’t have a few grand.

I don’t even have a few hundred, so marketing and me are not a happening thing.

Spamming my contacts and friends on social media isn’t really helpful, and paid promotions on Facebook require cash and cleverness I can’t focus on in my current state. So … my book languishes at the bottom of Amazon rankings. What do I do? I simply ignore it and move on. I have other books to write, other stories to tell. I’m a writer, not a promoter, goddammit. Hell—I even have a sequel in the works for Terror in the Ranks. It’s unlikely anyone will read that either, but that won’t stop me cranking it out. One person who did read Terror in the Ranks reckoned it would make a great movie. My eyebrows shot up at that one, and I’ve been left bemused at the idea. Bemused, and indolent, unconvinced any studio would back a story based on a book that went nowhere.

If I make artwork and sell it, maybe then I’d have a budget to promote the book. If I could find an expert in book marketing, someone who can do all the necessary things for me, it would be even better. Not just someone who spruiks on Twitter. Not just somone who books ads on Facebook. It would need someone who does the lot—social media promos, keyword optimisation, SEO, brick-and-mortar placement, the whole shebang.

I wonder if anyone like that exists?

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